WAYFINDER FINANCIAL SOLUTIONS

A finance practice with no name, no look, and a hard-to-explain offer needed to become a real brand. The goal was an identity and website that made a founder feel understood and confident handing over the part of the business that keeps them up at night.

PROJECT
Wayfinder Financial Solutions

LOCATION
Edmonton, AB

INDUSTRY
Fractional, Finance

SERVICES BY SPRINT WEBSITES
Full Website, Branding

WEBSITE
wayfinderfinancial.ca

Sprint Websites helped name and brand Wayfinder Financial Solutions from the ground up, partnering with a marketing collaborator to land on the name, then building the full visual identity around it. The wayfinding concept runs through everything: the trail and journey imagery, the calm natural palette, and the "path to Enough" approach that frames her fractional CFO offer. From there Sprint built a seven-page Squarespace site that splits into clear paths for business leaders and finance professionals, and gives a brand-new fractional practice the polish to look established the day it launched.

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