SORT & SIMPLE PROFESSIONAL ORGANIZING
A refined site that positions Sort & Simple as Edmonton's downsizing specialists. After a business pivot, the old website no longer reflected the team or the elevated services they had grown into.
PROJECT
Sort and Simple Professional Organizing
LOCATION
Edmonton, AB
INDUSTRY
Contractor
SERVICES BY SPRINT WEBSITES
Full Website
WEBSITE
sortandsimple.ca
Sprint Websites rebuilt Sort & Simple's website after the business pivoted toward downsizing and estate work, capturing the team's warmth and compassion while positioning them as Edmonton's downsizing specialists. The redesign carried valuable existing content forward, preserved search rankings through strategic 301 redirects, and reworked the Rehome Hub into a searchable resource that showcases their network of donation, reuse, and recycling partners. The result is an approachable, elevated site built to justify premium pricing while staying accessible to a mature audience.
“For the first time, our team is booking six weeks out and has a waitlist. We're receiving half our clients from Google and ChatGPT, all thanks to our website.
After our business pivoted, our website no longer represented our team or services. We brought in Jodi to create an entirely new one that would reflect the new version of our business and attract the right clients. She was organized and made the process easy for our busy team, and she captured our brand personality and visuals. I especially loved that she had a step-by-step process so we didn't get overwhelmed and our goals were reached. The result is a wonderful, easy-to-navigate website that has connected us with dozens of new clients.”
